This year, the bakery once again demonstrated its success as the leader in the business, with the honour to be awarded as The Brand Laureate SMEs Best Brand Award 2017-2018 in the Biscuits & Confectionery category.

Themed “Sensationalise Your Brand to Substantialise The Brand”, the latest award puts an emphasis on creative and innovative companies that can create new trends, change mindsets, and capture consumers’ confidence.

These awards brings pride to Guan Heong, its hometown Ipoh and the country Malaysia, and is a further testament to Guan Heong’s commitment to serve customers with quality and tasty pastries.